Bandy Motorsports

Kevin Bandy is a GridLife race car driver who was building his own race car and motorsports brand. His goal was to eventually sell merchandise with various branded logos and artwork and create a custom livery (vehicle graphic). So, he reached out to us to craft his brand elements from scratch.

As always, we started by getting to know Kevin and his goals more in depth. His race number was #5, and he had a Cyber Orange Ford Bronco that he was planning to use to pull his car to the races. We decided to tie in the Bronco color scheme and number whenever possible. He also had an idea/sketch of an ultimate race track that featured his favorite sections of tracks from around the world. Of course, we had to use that!

Once we had a good pulse on the direction, we created a variety of custom logos, badges, icons, and branded elements that all work in harmony. Typically, a business would just need one or two versions of a logo for most applications, but since Kevin wanted to sell all kinds of merchandise, we had room to explore and create a variety of options that could be used on social media, stickers, shirts, liveries, and more. There are three fonts, four colors, a gradient, and one handwritten word mark used across all elements to keep things cohesive.

We custom-illustrated his Ultimate Track and created multiple artistic interpretations (including an infinite topographical pattern version) that could be used in a variety of ways, such as a background or livery element.

To wrap things up, we put everything together in a mini style guide, which defines the colors used, typography for websites and print graphics, and single-color logo options for more simplistic applications. This will help guide any future visual explorations, marketing materials, merchandise, website, etc., to ensure brand consistency across all touchpoints.

Altogether, this project is a great example of what can happen when clients trust us to explore unique and creative approaches, and we're super happy with how it turned out! Here's what Kevin had to say about us after we completed the project:

"I was able to easily communicate my goals, and their output gave me flexibility to build the brand assets I am proud to use!" — Kevin Bandy, Bandy Motorsports