Elektra Go

Elektra, the 12th largest Mexican company in the Forbes Global 2000, started a new app and fintech brand called Elektra Go. They reached out to us for help with strategic marketing, design, and copywriting for their launch ad campaigns, landing page, welcome email, and event experience materials.

The Elektra Go app was positioned to enable families and friends to easily send money from the U.S. to Mexico, streamlining this common transaction. The Elektra brand is trusted among Mexicans, but most had no idea this new app existed. Our primary challenge was to create awareness for the new app and build trust in a digital solution for a demographic that's more comfortable with a traditional, analog approach.

For the launch campaign, we developed an awareness strategy that leveraged the name recognition and brand trust of Elektra while announcing that the app is now here and making it easier than ever to send money to the U.S. We launched and managed the campaign on Google Ads and Meta Ads, achieving over 5 million impressions—a huge win for prospect awareness!

As part of the campaign, we also designed a landing page that corresponded to the messaging and visuals of the launch.

As new users joined the app, the welcome email became their first official communication touchpoint. We ensured it was friendly and informative. Often, users would sign up but not use the app, so we also explained how it works to encourage them to start using it.

As an extension of the digital launch campaign, Elektra Go wanted to establish a physical presence in Mexican communities and events throughout Texas. To achieve this, we designed door hangers for a door-to-door campaign that reached 28,000 households. Additionally, we created flyers, signage, tabletop covers, and giveaway products for use at the Elektra Go booth at large events.

Altogether, the Elektra Go brand and app had a successful launch and awareness campaign in Texas, and we are proud to have helped them get started. We'd love the opportunity to help your business too. Reach out to get started!