Offline Personal Training

When owner and head coach Matthew “Coco” Pacheco came to us, his personal training business was already successful—but he knew it had outgrown its name and online presence. “CocoFit” and a basic landing page no longer reflected the level of coaching, intention, or client experience he was delivering.

Coco hired Pixeldrop to reposition the business from the ground up as a premium personal training brand, designed specifically for Dallas professionals and parents who value structure, discretion, and long-term results.

We started where all great brands begin: the name.

Through our naming process, we developed and presented a range of strategic, differentiated options. Together, we landed on Offline—a name that speaks directly to high-performing professionals who live online and want intentional, in-person coaching. Logging off. Leveling up. A name that immediately signals focus, presence, and clarity.

From there, we built the brand system. We designed a modern, trustworthy visual identity that feels confident without being loud—positioning Offline as elevated, intentional, and professional.

With the foundation in place, we designed and developed the Offline website to do three things well: build trust, clearly communicate The Offline Method™ and convert the right clients. Every design and layout decision supports that goal.

To complete the experience, we creative-directed the copywriting and an on-site photoshoot featuring real clients—ensuring the brand felt human, credible, and grounded in real transformation.