Diono

With the highly anticipated 6th Gen Ford Bronco launch, many new owners were desperately trying to find car seats that could safely fit three-across. Since Diono is the original three-across car seat maker, they were the resounding choice, but few knew it yet.

Enter FERO Machines (formerly Bad Bronco), the largest independent lifestyle brand for Ford Bronco owners. We connected Diono and FERO to showcase the seats in the new Bronco through a series of lifestyle photoshoots and Instagram posts. Throughout the next year, FERO and Diono shared the images on Instagram, and Diono featured the collaboration on their blog.

The collective Instagram posts yielded over 100k views and 7k interactions (likes, comments, shares, bookmarks) over the duration of the collaboration, and helped solidify Diono as the three-across car seat leader for Bronco owners with kids.